Written as part of JustAnswer’s first content hub in Unemployment Law, this blog post aims to engage a wider audience through SEO, elevate our brand’s authority, and spotlight the experience and knowledge of the Experts on JustAnswer. I used Frase (a keyword research and optimization tool) for optimal impact.

The first blog post in JustAnswer's Dog Health content hub. Due to the sensitive subject matter of this post, I aimed to strike a careful balance between warmth and professionalism. I carefully researched and crafted eight blog articles for this hub, each of which underwent the review and approval of the attributed vet.

Engagement was our primary metric for In-Shape's content strategy, and sleep was a topic that proved a consistent winner with our members. This is one of 10 sleep articles I wrote for In-Shape, intended to be a conversational, "snackable" piece of content for our mobile-first readers on the go.

This email was part of a test offering at JustAnswer. If a friend purchased a gift card for you, this email would land in your inbox. Our mission was to get this reader excited about our product, even if they were totally unfamiliar with us. This email is equal parts celebration and education.

In crafting this seasonal blog post for JustAnswer, my primary focus was re-engaging inactive customers. The team wanted this email to be really fun and festive, and I enjoyed getting to lean into the holiday puns as we showcased the breadth of JustAnswer's offering. This post successfully resonated with the target audience, evident through its positive click-through performance.

My objective with this email was twofold: engaging In-Shape’s new members during the bustling New Year's period and encouraging use of the InBody machine. This playful email succinctly explains the InBody's benefits and why you should be excited to have it included in your membership.